As web designers, we are always keen to see our sites succeed and are always looking for new ways to support our clients. Once built, many people are content to leave their website unattended in the hope that people are looking at it and that it is producing leads. For others, it is a key part of their marketing strategy and they like to know how well it is performing, identifying opportunities that it offers and maximising its effectiveness.

Following an increasing number of requests from our clients for statistical and performance indicators for their websites, we are introducing a New Stats Package service to you.

This is an ad hoc report that you may request at any time, and covers many aspects of your site including, (but not limited to):

• Visitors per day/month/year
• Top referring sites
• Search engine statistics
• What phrases your visitors are using to find your site, etc.

Also included is a plain English, single page synopsis from Roger who will offer you a 'no-punches-pulled' interpretation of the results, together with a recommended course of action, should it be appropriate.

Optimize your site's message and design: We show what pages visitors access most, what links they click, and what browsers and computer they use.

Evaluate ad banner campaigns and fine-tune search engine placement.

Customize your data: Our Analysis will work for executives, salespeople, MIS departments and marketing professionals.

Share the data: We can provide the information in both comma delimited (spreadsheets) or HTML formats.
Eliminate page errors and broken links .

Visualize your traffic. We provide easily understood graphic visualizations within our reports.

Efficient. The software resides on our computers in our studio, instead of slowing down your web server.

Understand how visitors move through your site: You will be able to learn what pages they visit, and from what pages they leave

General Statistics
This section includes a summaried report including the following:

• Average Data Transferred per Day
• Average Data Transferred per Hit
• Average Data Transferred per User
• Average Hits per Day Average number of hits per day.
• Average Hits per User
• Average Users per Day.
• Hits
• Hits Cached by Client
• Hits for Graphics
• Hits on Files
• Hits on Pages
• Incomplete downloads/file requests
• Log Spans a Period of
• Report Generated on
• Time Period
• Total Data Transferred
• Total Failed Requests
• Total Visiting Users
• Total Failed Requests

Visitor Information

• Where your visitors are.
• What kind of systems they are using.
• Identifies the most recent browsers and operating systems.

Access Statistics

• Detailed breakdown of pages, files, images, and directories pulled from your server.
• Graphical and chart views of total hits, broken down into bandwidth, page views, and visitors per day.
• Tracking of popular days and hours so that you can schedule necessary downtime most effectively.
• Comprehensive summary of query string variables used on your pages, along with the values of those variables.

Site Stickiness

• Total Visitor Stay Length shows the cumulative time all visitors stayed on your site across days, to measure the growth of the use of your site.
• Average Visitor Stay Length shows you how long each visitor stayed on your site on average, per day
• Average Page Views Per Session shows how many pages each visitor saw on a session .
• Site Entry and Exit Pages show where users enter and leave your website.
• Average Stay Length by Referring Domain, Referrer, Search Engine, Phrase, and Entry Page breaks down visitor stay by a variety of different important characteristics.
• Page Views Histogram shows the distribution of page views per session.
• Session Length Histogram shows the distribution of session time by minute.

Referrer Information

• Referring Pages
• Referring Domains
• Individual Page Referrers
• Search Engine Phrases
• Search Engine Keywords
• Search Engine Performance

Tracked Files

We can track the popularity of a file, set of files, web resources, or directory over a specified period of time.

Technical Information

• Missing Files (404 Errors)
• 404 Error Referrers
• Miscellaneous Errors

Click here for further information