We thought about this for some time and came to the decision that the best way for us to convince you why you should engage our services, is to tell you.

1. Instinctive understanding of your brand.
2. Innovative ideas.
3. Realistic ideas that can be delivered inside budget.
4. Demonstration of case studies
5. Integrity.
6. Transparent pricing
7. Willingness to negotiate.
8. Passion for the business.
   
9. Clear evidence that we have done our research.
10. Route through to the idea.
11. Recognition that cost effectiveness is important.
12. Ability to interpret difficult products.
    
13. Creative solutions that are memorable and differentiating.

It is your business, you know it a lot better than anybody else and it is this that can help us to build you a successful website.

For our part, wisdom comes with a combination of knowledge and experience. Communication is the ability to listen and understand as well as to relate information effectively. Instinct combines wisdom and communication.

We can demonstrate that we are able to do this and with your input, it is this that will be the catalyst for your website's success.

We have a maxim here at CBN that says, "If you haven't made a mistake today, you're not being innovative".

Innovation is about believing in yourself and others and not being afraid to get things wrong. It is all about finding the unexpected and exploiting its potential.

We like to see both your and our ideas grow organically and together with you the client involved we will evolve a solution that we can both be proud of.

Sometimes the cleverest ideas in the world cannot be achieved inside budget, are appropriate to task or achievable in the timescale. Whatever the idea is, it must be realistic.

That does not mean that an idea cannot be challenging, indeed, the more challenging, the more fun delivering it and the greater the satisfaction when it delivers.

We have a lot of experience that will help guide you through the process of setting realistic objectives and expectations for your website.

Case studies are not simply a way of to showing off work, they also serve to demonstrate how previous work has added value to clients in similar markets or sectors.

With experience dating back to 1998 as a business and since 1988 as individuals, we are able to draw on experience in many markets and sectors, from aerospace to tea importers, civil engineers to landscape architects, from hotels and tourism to hypnotist and beautician. 

There are times when a good idea is not as good as you think.  Occasionally research will unearth a crucial piece of information that reveals a sure fire hit to be less attractive than thought.

"Nobody wants a failure on their hands, neither you nor I.  For that reason I will always be totally honest to my own detriment if I think you are wasting your money or time".

"By the way, I have been wrong and turned away subsequent success but if I could not justify it at the time, I stand by my decision and wish the success well". Roger Nuttall, MD.

Equally important, we will tell you what we are good at as well as what we are NOT good at.

One of the first things most people want to know is "How much will it cost?" Often before they have indicated what it is that they want.

Nonetheless, it is a fair question and usually it is possible to give a guide budget fairly quickly, even over the telephone. 

It's not that difficult when you analyse it.  There are a fairly easily defined range of types of websites and with a sensible idea of what is expected, who the target market is and what services and products are involved, then an assessment can be easily made.

More importantly, we will give you the basis on which we will charge, (the pizza base and the toppings).  From this it will be easy for you to work out what size of site will fit inside your budget. You do have a budget don't you?

Sometimes expectation exceeds a realistic budget.  However, that should never be a barrier to meeting sensible goals.

Our experience has enabled us to recognise those aspects of a website that are critical to a business, those that are important and those that are simply nice to have.

We also consider it important that at no time should the quality of the website be compromised nor the quality of the workmanship involved in the design.

A little negotiation can usually find a solution that is acceptable to both parties by, for example phasing the development or by focusing on the important work and empowering the client to develop their own site at a pace that suits them.

Over the years there have been many businesses that we have worked closely with in the development of their website or Internet requirements and without exception, every one of the people that we have dealt with have had a passion for their business.

With very few exceptions we have taken onboard that passion, although we do admit to struggling a little with an accountancy business and some were distinctly easier than others; but it was there.

Of course, this enthusiasm extends very much to our own business and our dedication to living up to our espoused values of personal service.

Of course, none of this is worth it's weight if the whole concept is built on nothing more than rhetoric.

Firstly, years of academic study has taught us that any good idea must be thoroughly researched and arguments triangulated before being put into action. (Well, at least that's the theory).  Whilst it may not always be practical to be so exacting in the real world, it is nonetheless vital that sufficient research is given to give credibility to key decisions.

We will always be transparent to our clients and be able to demonstrate the rationale behind our strategies.

The strategy behind the building of your website is fairly simple. We take the driver from your own business strategy.  We learn about your markets, your client profile, your products or services and the way you treat with your clients, whether it be on the basis of cost, speed of delivery, quality of materials or whatever.

From this we can establish the functionality and the way in which we will present your website.  Of course this means what it will look like, but we believe that this can only be achieved through the process of looking at the whole picture, not just your logo!

It doesn't make a lot of sense to build a website without any hope of a Return on Investment, but amazingly, a high proportion of websites are built without this consideration. 

Even then, there are few websites that are then monitored on a regular basis to establish how successful or otherwise they are. 

This is one reason that we like to maintain our client relationship beyond publication.  We like to keep a close eye on the cost effectiveness of our websites. The reasons are simple.

One, we like to be ass0ciated with success.  Two, if the website is successful, then our clients are likely to come back to us with expansions or updates. Three, if the site is failing, we can identify the problems at an early stage and address them, equally, we can exploit successful elements.

We have experience in providing solutions that demonstrate products that may otherwise prove impossible to demonstrate. Hazardous, inaccessible or concept only ideas are achievable.

We have worked on projects in the past that have literally pushed the boundaries of virtual reality technologies allowing clients to demonstrate the functionality of products that had not even been built or where physically impossible to manipulate or transport.

If it seems impossible or difficult, don't dismiss it, there is usually a way of dealing with things.

Whatever your business, it is unlikely that you will be happy to be seen as just one of the crowd.  One of the beauties of the internet is that you can portray yourselves as you wish to be perceived.  Providing that you can deliver what you promise then it allows you to compete on a level field with others in your business sector.

However, competing on the level field is one thing, tilting it in your favour is another.  It is that extra attention to detail that can give you the edge and that's something we can do better than most.  That's OUR edge!